
Awa Odori Dance – ©JNTO

Hakata Gion Yamakasa Festival – ©JNTO

Awa Odori Dance – ©JNTO

Takayama Spring Festival – ©JNTO

Hakata Gion Yamakasa Festival – ©JNTO

Gion Matsuri Festival – ©JNTO

Akita Kanto Festival – ©JNTO

Sapporo Snow Festival – ©JNTO

Yokote Kamakura Festival – ©JNTO
Japan’s marquee festivals now draw crowds that fill entire cities. For Kyoto’s Gion Matsuri in July, Aomori’s Nebuta in early August or Tokushima’s Awa Odori mid August, lock in accommodation as far ahead as you can manage, six months is not excessive, and treat trains on the peak days like event tickets. The counterweight is that Japan holds thousands of festivals a year, and stumbling into a neighbourhood matsuri, all lanterns, taiko and grilled everything, with no plan at all often ends up the trip highlight. Check the local ward calendar wherever you are staying; there is nearly always something on.

Ensure you get the most out of your trip to the land of the rising sun with our comprehensive 249-page Japan Travel Guide.